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Privacy Policy

1. Introduction

Southampton Financial Inc. and its affiliated brokerages ("Southampton," "we," "our," "us") are committed to protecting your privacy. This Privacy Notice explains how we collect, use, disclose, and protect your personal information in accordance with applicable privacy laws in Canada.

By accessing our services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services.

2. What Information We Collect

We collect personal information necessary to provide and manage your insurance products and services. This may include:

Category	Examples
Identification Information	Name, date of birth, address, phone number, email
Financial Information	Payment details, credit history
Insurance Information	Policy details, claims history, risk assessment
Technical Information	IP address, device type, browsing data when using our website
Communication Preferences	Your preferences for receiving marketing and other communications

3. How We Use Your Information

We use your information for the following purposes:

To provide, maintain, and improve our insurance products and services.
To verify your identity and prevent fraud.
To communicate with you about policy updates, renewals, and customer service.
To comply with legal and regulatory requirements.

To provide personalized recommendations and offers.

4. Sharing Your Information

We do not sell your personal information. However, we may share your information in the following circumstances:

Who We Share With	Why We Share
Affiliated Brokerages	If you provide explicit consent, we may share your personal information with other Southampton-affiliated brokerages to offer additional products and services that may be relevant to you.
Third-Party Service Providers	We may share your information with service providers who assist us in providing and managing our services, such as IT support, payment processors, and claims administrators.
Legal and Regulatory Authorities	We may disclose your information if required by law or to protect our rights.

5. Consent to Receive Communications from Southampton Financial Inc. and its Affiliated Brands

Southampton Financial Inc. and its affiliated brokerages operate under multiple brands. If you provide your consent, you agree to receive electronic communications, including promotional offers, updates, and relevant product recommendations from Southampton and its affiliated brands.

Transparency - Brokerages and Affiliated Brands List

Southampton Financial Inc. group of brokerages and affiliates include:

Alteri Insurance
Aha Insurance
Onlia Insurance
Cheep Insurance
Southampton Underwriting Managers Inc.

By opting in, you allow us to:

Share your information among our affiliated brands to offer products and services that may be relevant to you.
Send you marketing communications that align with your expressed interests and preferences.

5.1 Right to Withdraw Consent (Opt-Out)

You may withdraw your consent at any time by updating your preferences through your account settings, using the unsubscribe link in our communications, or contacting our Privacy Office at privacy@shfi.ca
Once you opt out, your information will no longer be shared for cross-referral purposes.

6. How We Protect Your Information

We implement strong security measures to safeguard your personal information, including:

Security Measure	Description
Encryption	Sensitive data is encrypted to protect against unauthorized access.
Access Controls	Secure authentication methods restrict access to authorized personnel only.
Employee Training	Regular privacy and security training for employees to ensure compliance.

7. Retention of Your Personal Information

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy and to comply with legal, regulatory, and contractual obligations.

8. International Transfers of Personal Information

Your personal information may be stored or processed outside of Canada, in jurisdictions where data protection laws may differ. When this occurs, we implement safeguards to ensure your information remains protected.

9. Your Privacy Rights

Depending on your province of residence, you may have the right to:

Access and request a copy of your personal information.
Correct inaccuracies in your information.
Withdraw consent for certain uses.
Request the deletion of your data, subject to legal limitations.

Any individual may address a written challenge concerning our compliance with this Privacy Policy to our Privacy Officer. Southampton will investigate all complaints and take appropriate steps to correct any issues.

10. Third-Party Links and Services

Our websites and services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

12. Children’s Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal information from minors without verifiable parental consent.

13. Updates to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on our website with an updated effective date.

14. Contact Us

Southampton welcomes questions, comments, and inquiries. You may contact our Privacy Officer at:

Email: privacy@shfi.ca

Mailing Address:
Privacy Officer
Southampton Financial Inc.
351 King St. E, Suite 801
Toronto, ON M5A 0L6

15. Complaints and Dispute Resolution

Last updated: April 1, 2025.

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